Chris Goldson: Director of Marketing & Pitch Development, ITV

Chris Goldson

Founder of Goldilocks Ltd, storytelling and presentation coach

Chris has spent 35 years in advertising, working with some of the UK’s biggest media brands, including Media Week, Financial Times, and the BBC. He spent nine years leading teams at Virgin Radio & Absolute Radio, followed by 13 years as Commercial Marketing Director at ITV.

At ITV, Chris led revenue-driving pitches for hundreds of creative partnerships, from the launch of ITVX to major sponsorships like Coronation Street, the FIFA World Cup, UEFA Euros, Rugby World Cup, Love Island, and Big Brother. He also ran some of the industry’s biggest advertising events, including the ITV Palooza at the London Palladium and Royal Festival Hall.

Now, through Goldilocks Ltd, Chris helps people and organisations tell better stories – whether in presentations, pitches, or public speaking – through workshops and coaching designed to boost confidence and impact.

Chris can talk to you about:

  • The fast-changing world of media and advertising, especially in TV and radio
  • The power of storytelling and how to present with confidence
  • How we’re all constantly learning and adapting throughout our careers