Edward Heaver
Co-Founder & CEO, Serve Legal
Serve Legal is a physical age verification business that we started from scratch and with which we created a whole new market which we now dominate. Before that I was Commercial Director of a pub start business called Wizard Inns which we began with a £15m interest free loan from the Guy Hands vehicle Terra Firma. We started with nothing and built the estate up to 65 pubs which we sold to Marston’s Pub Co for £90m. I also helped to set up and grow the Cleanspace Partnership which I was bought out of in 2013 whilst I also ran a Commercial Consultancy , Coolerking Resources, from 2004-11.