Ella d’Amato

Managing Director, Investment and CMO, True & Former Chief Commercial & Marketing Officer, Not on the High Street

Ella grew up in Weymouth with six siblings. Sheer numbers meant Ella left school at 15 to work, and never looked back. She’s worked in several different sectors, from retail, to hospitality, to law, to chiropractics. By 23, she’d found a job in marketing and quickly progressed up the ranks at Omnicom in London. She went on to be MD of DRUM, a content and social agency at 29, and CEO at 33. She then took a dream role nurturing independent businesses at notonthehighstreet as CCMO. This led her naturally to True, where she now helps our portfolio businesses grow and joins our mission to truly reimagine how business is done. Her own non-traditional background makes her a passionate advocate for social mobility as well as an executive coach, lover of fashion (the slow kind) and mother-of-two.