Theo Williams

Designer and creative director Theo Williams’s career has seen him progress from designing products for Alessi, Lexon, Technogym, Prada and founder and creator of Another Brand to Head of Design for John Lewis Home via five years as Creative Director of Habitat following on from Sir Terence Conran and Tom Dixon. He has recently been appointed Design Director at Kingfisher plc, the largest home improvement retailer in Europe, and the third largest in the world. It’s a path that’s seen him demolish the boundaries between design disciplines, variously tackling product and furniture alongside print, packaging, retail and brand development. His skill is to provoke new and better ways of thinking that enable retailers and brands as well as buyers and manufacturers to better realise their goals.